I’m very excited to say that yesterday, I started a new job at mobile analytics firm Localytics as their Director of Online Marketing. I had an absolutely wonderful two years at Chitika, but the opportunity with Localytics was too interesting to pass up.
At Chitika, I had access to a wealth of very interesting Internet usage data, and funneled that into Chitika Insights, a blog of useful data and insights into the web and its users. I’ll be continuing that at Localytics by way of the Localytics blog. The main difference is that I will be looking at mobile app usage rather than web usage – very exciting to me, because apps is a world into which I’ve had little to no insight until now.
To my friends at Chitika, I can’t thank you all enough – you’ve been more than coworkers these past years. I know we’ll remain close… you’re all too awesome to let slip away.
As for Localytics, I’m excited to be there. Check out some of the great research they’ve done already – 15% of mobile app usage is done offline, 26% of mobile apps are opened just once, and 20% of iPads are running outdated versions of iOS. Can’t wait to get my grubby fingers on that data set and see what kind of interesting stories I can find.