Localytics study: App retention increasing; iPhone crushes Android

Yesterday I posted a new study on the Localytics blog looking at how app retention has evolved over the past year and comparing retention rates for iPhone and Android devices. TL:DR, retention is up significantly, and iOS apps are leading the charge (by a large, large margin).


Check out the full blog post at Localytics, and make sure to follow both myself and Localytics on Twitter to keep up with our app insights.