Blog Posts

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App marketing – in-app messaging use cases

This is really exciting. We’ve done so well with app analytics at Localytics, and in-app messaging and marketingĀ is the next logical step. App analytics gives you the data, app marketing lets you act on and monetize it. I’ve talked with enough people the past couple of weeks explaining it, and […]

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Localytics study – Nokia dominating the Windows Phone landscape

I published a post last week on the Localytics blog on how Nokia has quickly grabbed up nearly 60% of the global Windows Phone market. Hope you enjoy. Windows 8 is officially coming on October 26th, and the success or failure of the operating system as a mobile entrant is […]

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PSA – Macs and Google Chrome passwords

A quick note for anyone with a Mac using the usually excellent Chrome browser, do not let your Mac run out of batteries. If you do, Chrome will erase all of your saved passwords. That’s it. Go about your business.

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Localytics study: App retention increasing; iPhone crushes Android

Yesterday I posted a new study on the Localytics blog looking at how app retention has evolved over the past year and comparing retention rates for iPhone and Android devices. TL:DR, retention is up significantly, and iOS apps are leading the charge (by a large, large margin). Check out the […]

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Localytics Study: Apps Give Listeners Radio Everywhere

I posted our latest study today on the Localytics blog – a look into the listening habits of radio app users. Here are some of my findings: Over the past 12 months, use of radio-based mobile apps grew 33%. By instantly turning any iPhone, iPad or Android device into a […]

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Only 6% of iPad App Sessions on Cellular Connection

Put a new study up on the Localytics blog yesterday looking at iPad connectivity metrics, WiFi vs. 3/4G. Part of my interest is my fancy new iPad with Verizon LTE… yes I’m an iOS consumer whore, but it does make my train commute that much better and more productive every […]

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Facebook Phone “Buffy” – The Next Major App Store?

Yesterday Mobile Marketer put up a nice article on the Facebook phone which featured quite a bit of my commentary/opinion on the device. Read the article for my overall thoughts, but a few interesting points I see: There’s no way Facebook can win with a single phone Will this lead […]

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In Mobile Marketer this week speaking on Facebook

This past week, Facebook made a big splash by announcing their HTML5 app support. For many, this is viewed from the perspective of Facebook developers – they’re becoming even more of a platform with a wider range of supported devices, and Facebook apps may well explode in the coming months […]