iDisappoint – the iPad fails to impress (me)
Man, that’s brutal. I’ve looked forward to the iSlate iPad unveiling for quite some time, and up through the last few minutes of the presentation, I was still intrigued, at least. Then the price point appeared. Really? $500-$830? A $130 surcharge for the right to pay $30 a month for […]
Apple vs. Google – Where’s the power?
Apple and Google. For the longest time, these two companies seemed to be the best of friends, united by two things: their “creative” reputation, and their mutual loathing for Microsoft. All that seems to have come to a screeching halt with the release of a constantly-growing slew of Android-powered cell […]
The Struggle Towards Effective Mobile Advertising
So lately I’ve been writing mostly for other sites, and the most recent article is “The Struggle Towards Effective Mobile Advertising” over at digiday: DAILY. Check it out – it’s a bit of a psychological breakdown of mobile vs. non-mobile Internet users and what’s going on with advertising on mobile […]
Step 1: Analytics. Step 2: ??? Step 3: Profit
So today SEOMoz.org posted a story I wrote a while back on the missing link between analytics and profit. It’s a bit simplistic, but sometimes I feel that people get bogged down in the minutia, and miss the three key indicators. Check it out. I’ll have something new up for the […]
Marketing WTF: You sent me a shoe?!?
The best marketers in the world are, generally speaking, also the weirdest. Case in point: the marketing team assigned to last year’s Batman blockbuster built up buzz by defacing its own billboards. So, as a marketer myself (for Chitika, of whom I speak rather often, because I like them and […]